Today we shall discuss the phenomenon of what I like to call “intentional effortlessness” among women. We’ve all seen it – those that spend hours upon hours attempting to look like they just rolled out of bed. I first noticed this trend over the summer while shopping at a local mall. A girl about 20 to 25 years old was wearing blue jogging pants, a college t-shirt, and Uggs, but had her hair placed “just so,” and was wearing impeccable makeup.
From there, I saw it in more and more women – particularly in wealthier stay at home moms. That effort to look like she just got out of them gym (when she hasn’t set foot on a treadmill in years,) and is off to do something important in her matching black Nike jogging suit – like solve world peace. I just don’t get it. Why would someone go to such great lengths to look so “careless”?
Even more recently, I had to go to a Target in a wealthier part of town during the Christmas season (when it's busy, crowded and picked over) and every other woman was taking part in this phenomenon. Sweat pants, Gucci sunglasses, tennis shoes, and a Coach bag. I mean, whhaat? I understand showing your wealth and status symbol if that’s the kind of thing you like. I mean it’s your money. Carry your Louis, but don’t try so freaking hard to look like you’ve actually accomplished something today besides watching Oprah.
Harsh, I know.
